Putting You in Control of the Retail Equation

Assuming that the supply chain is working reasonably well, only three factors affect the revenue generated in the store:

Traffic – the number of potential customers entering the store
Conversion – the proportion of potential customers who actually buy
Value – the average value of transactions

Revenue = Traffic x Conversion x Value. To increase revenue, one or more of these factors has to increase.

For example, traffic can be increased by advertising campaigns. Conversion can be improved by - most importantly - customer service. In-store promotions can increase transaction values.

StoreTech enables you to monitor these factors and see the relationship between them. It enables you to see – instantly – how changes in the retail environment affect how many customers spend how much money. It puts you in control of the reality.